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EMMA Technology Cooperative

Businesses need more verbs

August 13, 2026

 

 

"When you take infinite growth off the table, this entire world of possibilities opens up." — Ramsey Nassar, EMMA Technology Cooperative 

We make this show to learn things, ask good questions, and let really cool people shine (and maybe occasionally get a little clever ourselves). This conversation did something different: it reminded us that what we're building isn't just a business model. It can be radical. And maybe it should be. 

Ramsey Nassar, Gwen Pasquarello, and Andy Wallace at EMMA Technology Cooperative have spent five years as a worker-owned co-op building software and hardware for video games, theater, public installation, and media arts. And theme parks. And custom programming languages. And a nonprofit arcade collective. They're thriving. 

This one gets into: 
Why consensus produces the highest quality decisions at the lowest velocity 
How their compensation model works: flat salary plus a percentage of every invoice cleared, paid out throughout the year as patronage dividends 
How they survived a 10-month dry spell: suspending commissions, recording a debt to members on the books, and plugging away regardless 
The Venn diagram problem: useful and interesting work vs. profitable work 
Also: Emma Goldman (now on our reading list), and the strong case for EMMA jumpsuits 

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 Flying the Coop is brought to you by Strange Birds, a strategic marketing cooperative. We help small yet mighty teams figure out what actually needs to happen — and then we go do it with them. Most partners bring only thinking or doing. We bring both to your big idea, and we stay until it's shipped. 

Find us at https://strangebirds.land

 

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