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Mondragon, the family of co-operatives which have developed from their Basque homelands into a worldwide set of businesses, have a new promotional video out. But do you know what? I’m a little disappointed. The video could have been made by almost any multinational, looking to promote itself. There’s only tangential mention of co-operation or worker engagement (and is it my imagination or does the video seem to suggest that it’s a man’s world in Mondragon?). A slight sense of a lost opportunity.
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