I received a familiar email from a long-time friend and start-up founder. She has founded a unique brand and business model that has created a market where one had not previously existed; the dream of most entrepreneurs. The start-up has grown rapidly and has received international acclaim in mainstream press. A great position for any growing start-up to be in, right? Like many start-ups, however, cash is scarce and “sweat equity” is abundant. She said: “I’m not ready to invest in turning my business into a full-fledged cooperative, but I’d like to start down the path. What can I start doing now?”
I hear this question a lot. I hear variations of it is as well. They go something like “I want to run my business as a cooperative, but:”
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