While digital technologies offer movements a heightened ability to seize the public’s imagination, evade censorship, and mobilize the flock, Tufekci argues that these same advantages circumvent the difficult, long-term process of building a political organization. What ignites digitally augmented movements at the beginning undermines them in the end.
“Lower coordination costs, the thing that people thought might empower movements, paradoxically in the long run disempowers them,” Tufekci told me in an interview. “By pushing them into the spotlight without infrastructure, social media lets them scale up without being ready for what comes next.”
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