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Imagine an online marketplace, similar to Amazon or eBay, that only sold ethical goods. Now make that marketplace a multi-stakeholder cooperative that involves sellers, consumers and the team building and running the platform along with other stakeholders. That's the vision for ethicalBay.
An ambitious idea that came about over drinks at a UK pub, ethicalBay faces some hefty challenges, but it addresses a big need. Founding member Bob Thorp points out that finding ethical products online currently involves a lot of research. The plan for ethicalBay is to build a ubiquitous, global, ethical online marketplace that benefits sellers, consumers and local economies.
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