Along the retail supply chain, there's nothing more "local" than a food co-op. The food chain moves from farm to co-op to table—and the shopping habits of a growing number of Americans underscore this trend.
A recent survey of consumers who value a healthy and sustainable lifestyle found that nearly seven out of ten grocery shoppers seek out local or regional products when they shop. Local food slightly outpolled shoppers who searched for organic foods on store shelves. “One of the bigger surprises of this study,” researchers found, “might be their focus on local and regional products.”
According to another study last month, six in ten shoppers deem locally sourced meat, produce and dairy products as important, while less than five in ten prefer organics, when given a choice.
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