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As a founder of Cards Against Humanity, Max Temkin spends time delighting his fans, not suing them. The creators selected a Creative Commons license instead of All Rights Reserved copyright, choosing to focus their energy where it matters most for their business — writing jokes.
Under CC, the creators allow people to share their game without fear of retribution. As a result, Cards Against Humanity has become the #1 best-selling game on Amazon, with its free online version downloaded several millions of times. “Creative Commons is integral to our business model, because it helped make it spread.”
Read the full article at Team Open
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